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The lobby of El Pasha in warm evening light

EL Pasha · Est. 2022

Class is not a choice.
It's a standard.

A collection shaped by class, character, and timeless style. Discover the latest apparel and our signature fragrances.Class, character, and timeless style. Discover our apparel and signature perfumes, and step into the world of EL Pasha.

CLOTHING · FRAGRANCE · Luxury Care

4.7/5
Trustpilot · 35 reviewsTrustpilot
Limited
RELEASED EXCLUSIVELY · MADE WITH INTENTIONEXCLUSIVE RELEASE
29+
Markets worldwide since 2022
1–5 days1 - 5
Delivery time · shipped today before 16:00Days delivery time

The Collection

Discover the world of EL Pasha

Fragrance, style, and grooming. Brought together under one standard.

EL Pasha Extrait de Parfum sample set™

Experience both EL Pasha signatures and discover which one suits you best. The Sample Set contains 2 × 5 ml Extrait de Parfum: Prime™ — fresh, sophisticated, an...

Extrait de ParfumTester
€8,95

EL Pasha Prime™ - Extrait de Parfum

EL Pasha Prime™ represents a class that feels natural.Not overtly present, but instantly recognizable. Fresh, refined, and confident. Prime opens brightly and develops with warm...

el pashaExtrait de Parfum
€69,95

EL Pasha Noir™ - Extrait de Parfum

EL Pasha Noir™ represents depth beyond the visible.Not what is shown, but what remains. Warm, composed, and quietly intense. Noir settles calmly, speaking through presence, not ...

el pashaExtrait de ParfumNoir
€69,95

EL Pasha Signature Collection™

The EL Pasha Signature Collection™ brings together the house's signatures in one selection. Prime and Noir, both as 50 ml Extrait de Parfum with 50% perfume oil, two different c...

Extrait de ParfumNoirPrime
€124,95

Selection Guide

Noir or Prime?

Two signatures. The same standard, a different character. Discover which one suits you best.

Noir™ Prime™
Character Dark · warm · mysterious Fresh · clear · confident
FRAGRANCE NOTES Mandarin · Cinnamon · Rose · White musk · Oud · Tonka bean Lime · Grapefruit · Vanilla · Cinnamon · Oudh · Leather
THE BEST MOMENT Evening · Dinner · Date Day · Office · Daily wear
Choose this if you... You're looking for warmth, depth, and a fragrance with a more intimate character You are looking for freshness, versatility, and a scent for every day
Are you in doubt Start with the sample set. €8.95, both scents, and you'll know within a day. View sample set

Noir™

Dark · warm · mysterious

Evening · Dinner · Date

You're looking for warmth, depth, and a fragrance with a more intimate character

Prime™

Fresh · clear · confident

Day · Office · Daily wear

You are looking for freshness, versatility, and a scent for every day

Can we help you? Start with the sample set of €8.95

Often bought together

Two signatures. One collection.

Prime™ for fresh, versatile moments. Noir™ for when you want something warmer, deeper, and more pronounced. The Signature Collection™ brings together both Extrait de Parfums, two distinct characters designed to complement each other.

€124,95individually €139.90 · two 50ml bottles
What do you get?
Signature Collection with both bottles in the open magnetic box

Curated by the house

Completely worn

Two combinations with the signature that belongs to them. Scent is part of the overall picture, not something you choose afterwards.

De Ambitieuze

BUSINESS · FOCUS · DAYTIME

De Ambitieuze

The EL Pasha Noble Half-Zip Polo · Beige €44,95
The EL Pasha Grand Trousers · Navy blue €69,95
EL Pasha Prime™ - Extrait de Parfum €69,95
Together €184,85
The Gentleman

CLASS · CHARACTER · OCCASION

The Gentleman

De EL Pasha Royal V-hals Poloshirt · White €44,95
The EL Pasha Grand Trousers · Beige €69,95
The EL Pasha Imperial Vest · Beige €49,95
Together €164,85
De Date Night

DATE · DINNER · EVENING

De Date Night

The EL Pasha Prestige Knit Tee · Bordeaux €44,95
The EL Pasha Legacy Trousers · Black €64,95
EL Pasha Noir™ - Extrait de Parfum €69,95
Together €179,85
The Business Dinner

BUSINESS · DINNER · NETWORKING

The Business Dinner

The EL Pasha Noble Half-Zip Polo · White €44,95
The EL Pasha Grand Trousers · Espresso Brown €69,95
The EL Pasha Imperial Vest · Dark green €49,95
EL Pasha Noir™ - Extrait de Parfum €69,95
Together €234,80

The Mindset

Don't settle for the ordinary.
Build what others only dare to dream.

Emirhan Erdem · Founder

Three pillars

On which the house rests

Pillar I

Timeless class

The understated elegance of Old Money. No trends, no fleeting statements. Luxury that doesn't demand attention, but is recognized by those who understand the difference.The understated elegance of Old Money. No trends, no fleeting statements.

NO TRENDS · JUST CLASS

Pillar II

Refined quality

Quality lies in what you see, feel, and experience. From material and fit to scent and finish: every detail is carefully chosen according to EL Pasha's standard.Quality lies in what you see, feel, and experience. From material and fit to scent and finish: every detail is carefully selected according to EL Pasha's standards.

CAREFULLY SELECTED · FINELY FINISHED

Pillar III

Attention to detail

The difference is in the details. From the initial design to the final presentation, every element is put together with attention and intent.The difference lies in the details. From the initial design to the final presentation, every element is curated with attention and intent.

EVERY DETAIL · CONSCIOUSLY CRAFTEDEVERY DETAIL · CONSCIOUSLY CONSIDERED

THE CONCENTRATION

50% perfume oil. Made to last.

EL Pasha deliberately opts for Extrait de Parfum. With a fragrance oil concentration of 50%, Prime and Noir have been developed for a rich, intense scent experience that further unfolds on the skin throughout the day. On average, the scent remains detectable on the skin for up to 24 hours and on clothing for several days. Due to the high concentration, typically only 2–3 sprays are needed.

Fragrance development and longevity vary by skin type, environment, and application. Stated performance is a guideline.

Excerpt
EL Pasha
Eau de Parfum Eau de Toilette
Perfume oil 50% 15–20% 5–10%<!--en-->On skin

Excerpt · EL Pasha

50% oil

Eau de Parfum

15–20% oil

Eau de Toilette

5–10%<!--en-->On skin oil

Trustpilot 4.7 / 5Trustpilot

What customers write

4.7 Excellent

Versatility and elegance from BOTH fragrances

BOTH scents are amazing! Versatility from Prime makes it a year round fragrance to dress up or casual everyday office use and to run errands. Noir is a much more sophisticated scent that is for those fresher days perfect for fall, winter and early spring. Designed to get attention with elegance, great blend of notes sure to ensure go with any formal events! Quality of fragrance for the price is phenomenal and shipping was fast and easy.

Pablo Vallejo

US · 2 reviews

Verified purchase

I love this company and I recommended…

I love this company and I recommended to anyone who wants luxury fragrances. they are great

Jordan

US · 1 review

Verified purchase

Phenomenal experience

Phenomenal experience, these fragrances were well worth the wait. Their customer service is exceptional and you can tell that they really care about their product and their customers. The fragrances themselves are high quality, beautiful and unique. Their sample sets came in elegant packaging and they doubled my order of the sample sets for being a first time buyer. I am looking forward to the 50ML bottles once they’re able to ship to the U.S. fantastic company overall!

Descent Dude

US · 1 review

Verified purchase

My experience with El Pasha has been…

My experience with El Pasha has been phenomenal. They have excellent communication and actually followed up with me to let me know they were now able to ship to my country. When I purchased their sample set, they even threw in an extra set for free. They did not offer this in exchange for a positive review or anything. As an emerging brand, I respect this honesty. The quality of the fragrances were top notch, and you can tell they are offering something unique and not something everyone else is. The price is also very reasonable. I would have expected the price to be much more expensive considering the quality. Overall, I do recommend this brand and I hope to see them continue to expand. They are very open with their communication and make great products.

Fragrance Unknown

US · 1 review

Verified purchase

El Pasha, a rising star in the fragrance world

A fabulous company to deal with and excellent fragrances. When you take into consideration the cost, the size and, most importantly, the scent profiles of both Prime and Noir, these are a must for any fragrance enthusiast and or collector.

Derek Ferguson

NL · 2 reviews

Verified purchase

I ordered some fragrances from this…

I ordered some fragrances from this company unfortunately due to The shipping overseas a lot of things are happening and they were not able to ship them out to me. I got refunded with my money which not a lot of people do so that’s amazing company really came through for me they sent me some samples in which I did some content. My name is Alex. My handle in TikTok is ColognekingOG and this fragrance has are definitely luxury they are amazing. The notes are terrific. I can’t wait to be able to get my hands on full bottles and do more content and show here in America. What a great fragrance that is and also a customer service that this company has is totally amazing. I’m very grateful they treated me like family they treated me with respect kindness these people are definitely a blessing I will definitely continue to do Business with them and let them know that there will be more customers here for them as I continue to do content because I’m a content creator. It is very reassuring to customers here in America and I believe all over the world that a company such as this can definitely take care of their customers with such professionalism in world class service thank you so much rest assured I will be doing business with you in the future and I will pass it around to others and content creators to make sure that they do an amazing job for y’all because indeed you have amazing fragrances very luxury, elegant, sexy and terrific

Alex Nino Love bug

US · 4 reviews

Verified purchase

I am highly impressed with El Pasha

I am highly impressed with El Pasha. From start to finish, their team demonstrates a level of professionalism and dedication that is truly commendable. The quality of their perfumes is absolutely exceptional—the scents are rich, masterfully crafted, and possess incredible longevity. It is clear that they pour immense passion and expertise into every single bottle. If you are looking for a brand that combines top-tier fragrance artistry with seamless, professional service, I highly recommend El Pasha. A truly wonderful experience!

Pedro Teixeira

PT · 2 reviews

Verified purchase

Everything was perfect

Everything was perfect. They shipped the perfume quickly, contacted me to make sure my address was correct, and even checked to see if the perfume had arrived safely. They are wonderful people, and their fragrances are truly exceptional. I bought Noir, and all I can say is that it’s beautiful—citrusy, floral, sweet, and sensual.

Victoria Andromeda Bumb

RO · 11 reviews

Verified purchase

Ordered a sample set and received it

Ordered a sample set and received it. As a perfume collector I must say I really like both Prime and Noir. But Noir just a little bit more. The first impression deserves 5 stars! I'll wear both more in the future to get to know 'm little more. If you are a lady and you're little held back, because maybe you think they might be masculine. Try it, the Noir settles and the dry down is so beautiful and soft on my skin (Woman, born and raised haha). As the dutch say; ga zo door! Ik vind het tof dat dit mijn eerste Indie/Luxury merk is wat ik heb leren kennen. Ik was heel specifiek aan het zoeken en toen kwam ik bij jullie terecht. En dacht meteen: Ja man, support your locals!

Patricia Silva

NL · 5 reviews

Verified purchase

Very impressive credentials for a new…

Very impressive credentials for a new brand trying to establish itself. Communication with customer service is excellent. However, the only area for improvement is performance, which is still a bit underwhelming, but it's still a brand I recommend.

Quentin Bacon

FR · 1 review

Verified purchase

Delicious scents!

Delicious scents. My preference goes to Prime. A wonderful spicy scent. Noir is also very nice. This one is more citrusy to my nose. Both scents are strong and last a long time. Initially there was a problem with the delivery by PostNL. This was resolved very neatly by El Pasha. El Pasha therefore deserves the full 5 stars.

Mark van der Velden

NL · 15 reviews

Verified purchase

Since I started using EL-Pasha I can say…

Since I started using EL-Pasha, I can say that I am much more confident. The compliments I receive give me a strong boost, just like the scent that certainly rewards my nose. The service is fast, validating and customer-friendly. The price-quality ratio is not to be missed, what are you waiting for? Because this customer is more than satisfied!

Batuhan Oral

NL · 1 review

Verified purchase

TOP SCENTS

Saw this fragrance through an influencer (Fragrens). And I thought that sounds very promising. So I ordered 3 sets of testers, unfortunately paying with Ideal is not yet possible. Sent a message on TikTok and all ordering and payment transactions were handled via chat. That was neat, friendly and quick. I immediately received several compliments on the first day, and that after 5 hours of spraying the Noir fragrance... so next time I'll buy a full bottle.

Van Den Bosch

NL · 1 review

Verified purchase

bought a tester set

bought a lovely tester set, it lingers around your body/clothes for a long time.

okan ozay

NL · 1 review

Verified purchase

Top!

Fast delivery, good service and the fragrances are really great! Even my father now uses the fragrances! The scent lingers and is ideal if you're also going out for dinner in the evening.

Kyle Bouman

NL · 2 reviews

Verified purchase

Emirhan Erdem · portrait, warm light, natural skin, no smile to camera

The House · Alkmaar, since 2022

A brand that sets its own standard

EL Pasha was founded in Alkmaar with one clear vision: to build a luxury Old Money brand that goes beyond a single product and evolves into a complete lifestyle. From the beginning, the ambition was international—a brand with its own identity, a dedicated target audience, and a community that continues to grow alongside EL Pasha. From day one, that vision has rested on three pillars: timeless class, refined quality, and attention to detail. These form the standard behind everything EL Pasha creates.EL Pasha was founded in Alkmaar with one clear vision: to build a luxury Old Money brand that goes beyond a single product and evolves into a complete lifestyle. From the very beginning, the ambition was international—a brand with its own identity, a distinct target audience, and a community that continues to grow alongside EL Pasha. From day one, that vision has rested on three pillars: timeless class, refined quality, and attention to detail. They form the standard behind everything EL Pasha creates.

True luxury arises from tranquility, discipline, and vision. Visible in the finishing, tangible in quality, recognizable in what is consciously omitted.

Emirhan Erdem · Founder & OwnerEmirhan Erdem · Founder and Owner

The full story →The full story
Cashmere and wool, detail of a seam in backlight — no face, no logo

Soon

The final step to a complete look.

Our first loafers are in development. Carefully selected for quality, comfort, and style, to complete every EL Pasha outfit down to the very last detail.

On the list for the First Collection

Our Community

Worldwide worn

Spin the globe and see who's wearing EL Pasha. From Dam Square to Marrakesh — and every box leaves Alkmaar.From the Dam to Marrakesh. Spin the globe and see who's wearing EL Pasha.

4.7

Trustpilot

23

Markets

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Australië

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The complete archiveTo The Archive

Your questions, clearly answeredFrequently asked questions

Frequently asked questionsShort answer

Is your question not listed? We will answer within an hour during opening hours.

info@el-pasha.com
How long does an Extrait de Parfum last?

Our extrait contains 50% perfume oil. It lasts up to 24 hours on the skin, and 2 to 3 days on clothing. An eau de parfum contains 15 to 20% and lasts an average of 4 hours; an eau de toilette 5 to 10% and about 20 minutes.

What is the difference between Noir and Prime?

Noir is warm and woody, for the evening and moments of significance. Prime is bright and spicy, for everyday wear. Both are Extrait de Parfum, 50 ml, €69.95.

How many sprays do I need?

Two to three sprays on the warm pulse points of the skin are sufficient. More is not necessary with an extrait.

When will my order be shipped?

Ordered before 16:00, shipped the same business day. Delivery time is 1 to 3 business days within the Netherlands, 2 to 5 internationally.

What happens when an edition sells out?

Each signature appears in an edition of 500 bottles. Once sold out, they are replaced by two new signature creations. This is EL Pasha's fixed drop strategy, not a temporary promotion.

Can I return it within 14 days?

Yes. You have a 14-day cooling-off period. We accept returns of unopened bottles; for hygienic reasons, opened perfume is excluded from the right of withdrawal.

How long does an extrait last?

Up to 24 hours on the skin and 2 to 3 days on clothing, with two to three sprays on the pulse points of the skin.

Can I try it first?

Yes. The €8.95 sample set includes Noir and Prime, and is sent via mailbox post.

When will my order arrive?

Orders placed before 16:00 will be shipped the same business day. Delivery time is 1 to 3 business days within the Netherlands, and 2 to 5 internationally.

Is it unisex?

Both fragrances are unisex. Noir is warm and woody, Prime is fresh and spicy.