Privacy Policy & Cookies
Version 1.1
Last updated: March 21, 2026
EL Pasha highly values the protection of your personal data. We handle your data carefully, confidentially, and transparently, and process it exclusively in accordance with applicable privacy legislation, including the General Data Protection Regulation (GDPR).
In this privacy and cookie policy, we explain what personal data we collect, for what purposes we process it, on what legal bases this occurs, how long we store data, and what rights you have.
This privacy and cookie policy applies to all services, orders, and activities of EL Pasha via the website www.el-pasha.com.
1. Data Controller
EL Pasha is responsible for the processing of personal data as described in this privacy and cookie policy.
Contact details
EL Pasha | Luxury Brand
Email address: info@el-pasha.com
2. What personal data do we process?
We process personal data that you provide to us, as well as data that is automatically collected when you use our website.
This may include, but is not limited to, the following data:
- First and last name
- Address details
- Email address
- Phone number, if provided
- Payment details and order data
- Order history
- IP address
- Browser and device data
- Correspondence via email, contact forms or other customer contact channels
We do not process more personal data than is necessary for the purposes described in this policy.
3. Purposes and legal bases of processing
We process personal data only when there is a valid legal basis for doing so.
a. Performance of a contract
We process your personal data for:
- processing and delivering orders
- handling payments
- processing returns
- providing customer service
- communicating about your order
b. Legal obligation
We process personal data for:
- complying with tax and administrative obligations
- retaining data as legally required
c. Legitimate interest
We process personal data for:
- improving our website and services
- analyzing website usage and performance
- securing our website and systems
- preventing fraud, misuse, and improper use
d. Consent
We process personal data based on your consent for:
- sending newsletters and marketing communications
- placing non-essential cookies, such as marketing and tracking cookies
You can withdraw your consent at any time.
4. Retention periods
We do not retain personal data longer than necessary for the purposes for which it was collected, unless we are legally obliged to retain data for a longer period.
In principle, we apply the following retention periods:
- Order and invoice data: 7 years, due to the legal tax retention obligation
- Customer account data: as long as the account is active or until deletion is requested
- Contact and service requests: maximum 2 years, unless a longer retention period is necessary for the handling of a dispute or recurring question
- Newsletter data: until you unsubscribe
- Cookie data: according to the duration of the relevant cookie or until consent is withdrawn
5. Sharing personal data with third parties
EL Pasha shares personal data with third parties only when this is necessary for the performance of our services, for the functioning of the website, or to comply with a legal obligation.
We may share personal data with, among others:
- Shopify, as a webshop and hosting platform
- Payment providers, for processing payments
- Shipping and fulfillment partners, for delivering orders
- IT and hosting service providers, for technical support and website management
- Marketing and analysis tools, where applicable and permitted
With parties that process personal data on our behalf, we conclude a data processing agreement where necessary.
We do not sell your personal data to third parties.
If personal data is processed outside the European Economic Area (EEA), we ensure appropriate safeguards in accordance with the GDPR.
6. Cookies
EL Pasha uses cookies and similar techniques to ensure the proper functioning of the website, to make it more user-friendly, and where permitted, to improve or personalize it.
We use the following types of cookies:
Functional cookies
These cookies are essential for the proper functioning of the website. Without these cookies, certain parts of the website cannot work correctly.
Analytical cookies
These cookies help us understand website usage, allowing us to improve performance and user experience.
Marketing and tracking cookies
These cookies are used to better tailor advertisements and content to your interests. These cookies are only placed after you have given your consent.
During your first visit to our website, we will ask for your consent for placing non-essential cookies, where legally required.
You can change your cookie preferences at any time via the cookie settings on our website or via your browser settings.
7. Security
We take appropriate technical and organizational measures to protect personal data against loss, misuse, unauthorized access, unwanted disclosure, or unlawful processing.
Although we strive to secure your personal data carefully, no digital environment can guarantee complete security.
8. Your rights
Under the GDPR, you have the right to:
- request access to the personal data we process about you
- have your personal data rectified or supplemented
- have your personal data erased, to the extent legally permitted
- object to certain processing operations
- request restriction of processing
- receive your personal data in a portable format, where applicable
- withdraw your consent, if processing is based on consent
You can submit a request via info@el-pasha.com.
To prevent misuse, we may ask you to verify your identity appropriately before we process your request.
In addition, you have the right to lodge a complaint with the Dutch Data Protection Authority.
9. External websites
Our website may contain links to external websites or third-party services. EL Pasha is not responsible for the privacy policy, content, or operation of these external websites.
We recommend that you consult the privacy policy of such websites separately.
10. Changes
EL Pasha reserves the right to modify or supplement this privacy and cookie policy.
The most current version will always be published on our website. We recommend that you consult this page regularly.
11. Contact
For questions about this privacy and cookie policy or about the processing of your personal data, please contact us via:
EL Pasha
Email: info@el-pasha.com